The kitchen is the heart of the home.
When I built my first house, I couldn’t get over how expensive the joinery was. Every cabinet maker I spoke to quoted anywhere from $25,000 to $45,000 for supply alone — and that was before installation, worktops, or appliances.
The kitchen is where families gather. Where kids do homework at the bench. Where you have your first coffee in the morning and your last glass of wine at night. It matters more than almost any other room in the house — and yet getting a quality custom kitchen felt completely out of reach for most Australians.
Flat-pack alternatives were cheap but felt cheap. There had to be a better way. So I built Packd — factory-direct custom kitchens, designed online in minutes, delivered anywhere in Australia at a price that actually makes sense.
